25hours Hotel Indre By is located in the heart of the Scandinavian metropolis. The 19th century building once housed a porcelain factory, and was later used as a former university building.

With Double Decker Curators our aim was to design a site-specific signage and wayfinding for the hotel, using materials such as branded erasers, charcoal type and stencils reflecting the building’s history as a university.

The signage includes over 20 individually branded eraser signs for each specific room, a satirically illustrated pictograms, handwritten charcoal typography, along with the hotel’s iconic neon sign ‘All You Pretty Things’ inspired by David Bowie at the Vinyl Lounge.